How To Test An Idea: The best way to test an idea is to go to the market place and seek out actual prospects for the idea. Then, try to get them to sign a “non-binding” letter of intent that should you bring this idea to the market place that they would be interested in buying it. more »
How to Create a Good Sales Message: The number one communication problem that every entrepreneur has, both corporate and social, is how to create an effective sales message. What a selling message does is reduce all the plethora of marketing information to a few words that will resonate with a prospective buyer in an actual sales situation. more »
The Theory of the Nines and Sixes: This theory is the tip that has always resonated most strongly with successful entrepreneurs and corporate executives responsible for growing organizations. more »
Doing business with integrity is not a burden, but a great asset.